How influential are you? Do you know your Klout score? The standard measurement of your overall online influence.
Klout score is a social media tool that measures your influence across the Web by tracking over 35 variables on your Twitter and Facebook profiles. Influence is defined as the ability to drive people to action. This action might be defined as a reply, a retweet or clicking on a link.
Is this a valuable metric? Does it mean anything?
Many people use their score to measure their personal progress, to confirm if they are reaching at the right audience with their business account. We even heard about HR managers and recruiters who evaluate candidates according to this metric. Others brag about it and get obsessed by becoming the next social celebrity. On the other side, companies are looking for influencers to make them ambassadors of their brand. At the end, it all comes down to: better the score, better are your chances of being found, being followed, having readers and being rewarded in the search rankings.
I confess, after Social Media Camp Victoria, many campers including me become obsessed with the Klout score. I refreshed my score 4 times this afternoon even if I know I can only do it once a week. What I am trying to accomplish? I know the data processing is solid. Is it a popularity contest? No. I think I am just having a hard time limiting the relevance of my opinions and the extent of my online engagement to a number from 1 to 100! Influence to me goes beyond an online action from Facebook or Twitter, it is the ability to change someone else’s attitude, opinion or behavior online and offline.
Ok, confession number 2, I want to be able to create, define and control my own digital profile. We live in a new context where we can be fairly or unfairly judged by what is online about us. I want to be able to mirror my “public me” with my “digital me” or at least be solely responsible of my own online reputation and influence. This score evaluates my influence in two social networks while I am part of many others and what about blogging that helps me share my opinions about different topics and let me respond, advice or influence my network.
Klout score is an interesting metric to be used as a conversation starter and to be added to the overall goal to build a stronger online influence. But as a marketer, I will need to look at other variables to capture and understand the context.
The true measure of our influence goes beyond a score or a badge, it is a combination of trust, experience, authenticity and offline happenings.
What is your klout score? How are you planning to use this information?