Yesterday, Maude Hunter’s Pub posted a single Lottery ticket on their Facebook page and announced that they would share their winnings with everyone that ‘liked’ the post.
With a 50 million dollar pot on the line, the stakes are high – no pun intended. In less than 24 hours, the post has garnered 1,351 likes and 40 comments. For those keeping score, that’s about $37,000 for each person. You’ll have to hurry though if you want to get in on the action – the numbers are drawn today at 6pm.
But, if we can stop planning out our future fortunes and refrain from pre-selecting our favorite friends for just one second, we can talk about what a brilliant social marketing tactic this is. Many people wonder how Facebook ‘decides’ what to display on your news feed. Well, we know from social media speaker Jay Baer , it’s not random. There is actually an algorithm that dictates whose posts you see. The probability your activity will show up on someone’s page is based on 3 things:
1. Your affinity with the other party as a whole
Are you in pictures together? Do you have mutual friends? Are you posting on each other’s wall?
2. Your previous action with similar content
Have you liked, tagged, or commented previously on similar content?
3. Time
How long ago was the content created?
Hence, the more you like a brand’s page and like/comment on their posts, the more you’ll start to see their content flow through your news feed. From a marketing perspective, this is the winning ticket. It’s why you see brands transfixed on getting likes.
I’ve written before that a blanket plea for likes just doesn’t cut it anymore. So, it’s refreshing to see some out-of-the-box thinking and content that actually warrants a click. It’s not the first time too that Jaryd Zinkewich from Maude’s has impressed us with his marketing savvy. Check out the Pint for a Pic post.
Now if you’ll excuse me, I have to see a man about buying a pony.
- Photo Credit: Jay Baer
Tags: facebook marketing, Facebook news feed algorithm, Jay Baer, Lotto max, Maude Hunters Pub, social media
I saw this pic from one of my friends but paid no attention. I love the idea and am thinking of trying it on my own FB page just for fun next time it gets big!
Anton, you better let me know when that happens so we can all give it another go!