These are among the most beautiful examples of architectural photography I have ever seen. The photographer took full advantage of the movement, light, and natural construction materials used in the design.
When I fist saw the top image I was blown away by the design of the room, the beautiful skylights, and the afternoon sun streaming in.
Then I realized I was inside a violin. As a classically trained violinist I probably should have been quicker on the uptake.
These shots are part of a larger campaign for the Berlin Philharmonic, with the tagline “closer to the classical.” “Closer” is an understatement: we are looking at the inside of some of the most recognizable (from the outside) classical musical instruments.
Did you know what you were looking at right away?
(photos courtesy of ibelieveinadv.com)
In my professional bios, I always state that I am still in hot pursuit of the perfect idea. I define perfection as simplicity, beauty and absolute executional relevance to the product.
Have I ever come close? Perhaps on two occasions, both print ads. Coincidentally, they shared a theme of being type-only ads where the words tell the visual story.
I was influenced in this regard by the legendary New York graphic designer Bob Gill, who loved type-only design and applied the concept of reductum ad infinitum with relish. He removed everything from his designs except what was essential to telling the story. His United Nations lunch series invitation inspires me still.
Bob is 80 now and his website still crackles with energy and simplicity.
I came across these word-as-image examples and recognized in them not only the excellent logo of a fellow T-CAAN agency, Vancouver’s Elevator Strategy, but a number of executions which nail my definition of the perfect idea. Most of them would make memorable animated logos.
I loved Voyeur the best. Which was your favourite?
Problem: shortage of affordable space for hotel and dormitory accommodation in Hong Kong.
Solution: space age capsule pods complete with WiFi, TV and a pull-down privacy screen with an image of the earth.
I’m not sure how that earth image will help you get a good night’s sleep but it photographs well.
The makers of these steel and plastic, fire resistant pods claim that their model is the progeny of the cross-breeding of existing Japanese pods with astronaut cockpits. I want to therefore call them cockpods, but I know I shouldn’t.
They will rent for about $30 a night, a fraction of what you would pay for that grotty room in Tsim Sha Tsui, where the walls have been decorated with the guts of mosquitoes and the spittle of generations of slobs.
Aside from the space-terror feel of this creative solve (I’ve seen Alien too many times), they will probably prove popular with students and tourists, and could very well solve another critical social issue in Hong Kong – the housing of the poor.
The pods are a vast upgrade on the dehumanizing steel cages, which slumlords have rented out to the disadvantaged for half a century.
(Cage apartment photo courtesy of Global Sociology. Pod photos courtesy of Galaxy Stars.)