3 ways Twitter could be more useful

20 Mar

You can’t argue with the explosive growth of Twitter over the last few months. I think the #1 update in March was “Not sure how this thing works, but here we go.” I’ve been messing around with it, but other than brand building (nods to you, Mr. Kawasaki), I don’t think Twitter is being used to its full potential. Here are 3 things I’d like to see Twitter do that would make it more useful to me:

1. Get my broker on it. Whenever that hot tip comes along or some imminent news, I’d love it if my broker would broadcast it out to me and the rest of his followers. What about other instant updates? How about tweets from airline flights to see if they’re on time?

2. Have a local broadcast option. There’s really no point in asking my followers where the best place to buy scotch in Victoria is, because the majority of them live elsewhere. If Twitter set up a local area broadcast, you could get all sorts of valuable local information from the people who live there – not just your current local followers.

3. Optimize tweets for my interests. Some of the links that get shared are terrific, but they have nothing to do with my passion, and they come from people who are in my industry. I’d love to see Twitter optimize updates to my interests only.

What would you like Twitter to do for you?


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