They love you when you’re spending.

15 Apr

imagesYou’re in your favourite clothing store. The music is popping, the latest lines are in and the staff are keeping their distance, because they KNOW you like it that way. You buy buy buy. And they like you, they really like you.

But you get home, and in the cold comfort of your bedroom mirror, you look like a dork in some of that stuff. So you grab your shopping bags and receipts and head back to The Store. And here is where you are about to learn the true value of your favourite shop, because way too often the smiles disappear when the returned items show up.

I believe the measure of any business can only truly be judged when you are in conflict with them. Those that pass, the ones that treat their customers with the same smiles and courtesy they doled out in the flush of new love, win fans for life.

There’s something in there for us. Maybe for you too.

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2 Responses to “They love you when you’re spending.”

  1. arti.fact December 22, 2010 at 4:44 pm #

    I see giving money to people at Xmas only because then that person can pick what they want since most times if I had bought something the person returns it in the first place and it saves one step for the merchant having to re-stock it and the drudgery of doing the return.

  2. dougbrowncreative December 22, 2010 at 5:00 pm #

    It makes sense for Christmas gifts, although you really have to know your recipients well because some people HATE getting money. But I’m OK with it, so don’t hold back arti.fact!

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