Clients get the agency they deserve.
Gabe Tonin, the new Director of Marketing at BC Ferries, said this to me. He meant that a client can either try to influence the agency process and be all over it, or inspire and empower their agency to get on with it and create great stuff.
The result of Gabe’s approach, his enthusiasm and support of Copeland, has allowed us to kick a cracker of an integrated campaign out the door – really our first big job for BC Ferries. The result? Their Tuesday/Wednesday/Thursday CoastSaver fare special has been so successful that it’s been extended from a June campaign into a summer long one.
Have a listen to our radio for the campaign. We started with a single spot, then we added a second, and then a third and fourth. It’s the sound of a client getting the agency they deserve. Thanks Gabe.