Working in the digital realm I spend a good portion of my day swimming in acronyms and terminology. With digital technology evolving so quickly, this video demonstrates that one person’s day-to-day terminology is another person’s jargon.
Ask someone what application they use to check their email and you’re as likely to be told Gmail, or Yahoo as Outlook or Internet Explorer
A lot of businesses use language that they understand rather than considering whether their consumers will understand it.
Some go as far as to invent scientific sounding terms, Bifidus Digestivum in Danone yoghurt for example, to sell you the notion that they are making wondrous scientific discoveries for the benefit of all yoghurt-kind.
Whether this is down to misguided pride, or to differentiate their products in a crowded market, the result is that if people can’t understand you, how can they trust you, and by extension, your product.
Using simple language to explain a product is far more likely to increase a businesses’ reach, than insult the intelligence of an expert. Even if your product is aimed at a niche market, your audience may have gaps in their knowledge and be grateful for clarification.
I’ll leave you then, with my own little teaser:
What’s the difference between the internet and the world wide web?
The first correct response wins a bucket of Bifidus Digestivum.