The perils of having nothing to say

18 Aug

I recently read an amazing stat: small companies that blog get 55% more traffic to their website than those that don’t. Even more incredible to me, the bloggers get 97% more inbound links, a dynamic factor in people finding your site through search. Every link to your site is like a vote, telling search engines that your site is worth visiting. The more votes you get, the higher up the search engine list you go.gagged

And yet.

Does your company blog? I hear the same comments back from businesses who haven’t yet gotten their blog together: “I don’t know what to blog” tops the polls, followed by “I don’t have time.”

Your customers are rapidly moving away from traditional methods of sourcing information and forming opinions. Blogs aren’t going away and you are losing out every day to competitors who do blog. They’re easier to find online and they encourage engagement with their customers in a manner that suits the customer, not the business.

A great way to get going is to take a Webinar (a Web seminar for those unfamiliar with the term). They’re free and you can learn heaps. Here’s a link to a one-hour Webinar that will give you the ammunition you need to start your own blog.

http://tinyurl.com/a9s5bp

One hour: That’s the lack-of-time argument out of the way. And don’t worry about “what” to say. That will quickly come. In today’s climate it’s becoming more important to say anything than nothing at all.

Advertisements

8 Responses to “The perils of having nothing to say”

  1. Alex August 18, 2009 at 9:31 am #

    Quite appropriately, this showed up in my feed reader right below your post.

    A quote from Winnie the Pooh, related to why people should blog.

    “When you are a Bear of Very Little Brain, and you Think of Things, you find sometimes that a Thing which seemed very Thingish inside you is quite different when it gets out into the open and has other people looking at it.”

    — A.A. Milne (via http://ouseful.wordpress.com/2009/08/18/why-blog/)

  2. dougbrowncreative August 18, 2009 at 9:44 am #

    Or to quote Winnie the Pooh again: “You can’t stay in your corner of the Forest waiting for others to come to you. You have to go to them sometimes.”

  3. Alex August 18, 2009 at 9:50 am #

    An agency exec quoting Winnie the Pooh? Very impressive.

    My final shot, on the need for patience in establishing an audience:

    “If the person you are talking to doesn’t appear to be listening, be patient. It may simply be that he has a small piece of fluff in his ear.”

  4. dougbrowncreative August 18, 2009 at 9:53 am #

    Or a honey bee! Thanks Alex.

  5. here September 20, 2014 at 9:49 am #

    Nice blog here! Also your site so much up very fast!

    What web host are you the usage of? Can I get your associate link on your
    host? I desire my web site loaded up as quickly as yours lol

  6. amazon payment January 7, 2015 at 11:42 pm #

    And with over 8,000 extensions shared by Joomla’s developer community, even the most novice web developer has the ability
    to add a function that was custom-designed by someone who most likely experienced the same need before they did
    (i. Optimizing your website or your Word – Press blog is a
    massive topic, and it is going to take some time and some planning to get through all of
    the key areas that pertain to creating a Google-friendly, efficient, SEO
    ready Word – Press blog. In most cases, updating your website on a content management system can be as simple
    as updating a Microsoft Word document or sending an email.

  7. ganar dinero encuestas de mercado March 14, 2015 at 4:41 pm #

    This article highlights the idea of getting paid online by simply
    providing your opinion for free. Perhaps it would be great to influence the types of products they’re selling right
    now. And whats even better is that you can take these paid surveys online from
    home, at a cafe, on holiday, infact anywhere you’ve an internet connection.

  8. drama method March 25, 2015 at 8:33 am #

    Because he is now on his best behaviour but you need to find out the other side to his personality.
    Here are 5 highly effective tips to get a guy to notice you:.
    The key regarding how to get a boyfriend and pursuing a career at the same time is BALANCE.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s