The perils of having nothing to say

18 Aug

I recently read an amazing stat: small companies that blog get 55% more traffic to their website than those that don’t. Even more incredible to me, the bloggers get 97% more inbound links, a dynamic factor in people finding your site through search. Every link to your site is like a vote, telling search engines that your site is worth visiting. The more votes you get, the higher up the search engine list you go.gagged

And yet.

Does your company blog? I hear the same comments back from businesses who haven’t yet gotten their blog together: “I don’t know what to blog” tops the polls, followed by “I don’t have time.”

Your customers are rapidly moving away from traditional methods of sourcing information and forming opinions. Blogs aren’t going away and you are losing out every day to competitors who do blog. They’re easier to find online and they encourage engagement with their customers in a manner that suits the customer, not the business.

A great way to get going is to take a Webinar (a Web seminar for those unfamiliar with the term). They’re free and you can learn heaps. Here’s a link to a one-hour Webinar that will give you the ammunition you need to start your own blog.

One hour: That’s the lack-of-time argument out of the way. And don’t worry about “what” to say. That will quickly come. In today’s climate it’s becoming more important to say anything than nothing at all.


8 Responses to “The perils of having nothing to say”

  1. Alex August 18, 2009 at 9:31 am #

    Quite appropriately, this showed up in my feed reader right below your post.

    A quote from Winnie the Pooh, related to why people should blog.

    “When you are a Bear of Very Little Brain, and you Think of Things, you find sometimes that a Thing which seemed very Thingish inside you is quite different when it gets out into the open and has other people looking at it.”

    — A.A. Milne (via

  2. dougbrowncreative August 18, 2009 at 9:44 am #

    Or to quote Winnie the Pooh again: “You can’t stay in your corner of the Forest waiting for others to come to you. You have to go to them sometimes.”

  3. Alex August 18, 2009 at 9:50 am #

    An agency exec quoting Winnie the Pooh? Very impressive.

    My final shot, on the need for patience in establishing an audience:

    “If the person you are talking to doesn’t appear to be listening, be patient. It may simply be that he has a small piece of fluff in his ear.”

  4. dougbrowncreative August 18, 2009 at 9:53 am #

    Or a honey bee! Thanks Alex.

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