My old buddy Alex Ionides in Germany sent me this trailer for the new advertising documentary, Art & Copy. Haven’t seen the film, but a couple of things become apparent on viewing the trailer.
One is that the filmmaker evidently doesn’t see advertising as a young person’s game. Every talking head here, but one, is over 55 – the legends of the business. The ads they show are invariably the industry standards: the old DDB Volkswagen print stuff, the Apple 1984 TV spot, some vintage 50’s magazine spreads. An iPod clip thrown in to keep the kids interested.
The other thing I noticed is that a lot of ad people seem to relish the reputation of our industry: “whorish”, “the devil’s workshop”, “trashy” – just some of the terms of endearment thrown about in this trailer.
Personally, and no offence Alex, I’d rather catch back-to-back episodes of Mad Men. Now that’s my kind of whorish trash.