The market never lies

28 Aug

When we launched our website last year, seen below, we decided to do things a bit differently. In place of the usual WHO, WHAT, HOW navigation – and the corresponding information – we would simply provide examples of our work, the thinking that inspired them and a link to this blog.web_concept_v1_a

It was our version of the old agency zig-zag. And it didn’t work for us.

People seemed to like the site but were frustrated that the information they had come to find wasn’t readily available. We heard it equally from older people (“What in tarnation!?”) and students looking for information for their co-op interviews:

Me: “So, what do you know about Copeland?”

Student: “Um….you…. have a dog in your logo…?”

So we did a quick survey monkey and discovered a hierarchy of must-have info for an agency website: WHO, WHAT, HOW. Back to the drawing board our intrepid web designer, Tom Hammarberg, went (he’s a Brit, so intrepidness runs in his blood) and the result, long awaited, is now live today:

www.copelandcom.com

We love it. But we also want to know what you think. What you think matters to us far more than we previously realized.

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One Response to “The market never lies”

  1. Bill Whitehead August 29, 2009 at 10:13 am #

    What about your exclusive membership in T-CAAN ?

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