Passing the torch

22 Sep

get_imageKeith Dagg has been the face of Copeland since he co-founded the agency nearly 30 years ago. During that time he has worked on virtually every client on the Island. Many of them he brought in to the shop through hard work, relentless energy and plenty of golf. This week he announced his decision to move on and start a consulting business outside of Copeland.

It will be a big change for all of us. We lose a lot when Keith leaves, from the close relationships with businesses he has forged over three decades, to the leadership and instincts he has demonstrated to help keep the agency in business since 1980.

To many people on the Island, Keith IS Copeland, and the challenge brought about by his impending departure will be to redefine our agency without him. But when I look around these offices, I see that the business is already in very good hands.  A core of strong account managers, a dynamic creative product, a savvy media department. Keith’s son Steven remains the owner and provides the continuity so essential in a market like this.

Equally important, we have one of the finest client lists of any agency on the West Coast, from the long standing associations with Island Savings, The Times Colonist and McCalls, to the more recent partnerships with such established brands as BC Ferries, Columbia Fuels, Vancouver Island Breweries and Liquor Plus.

The familiar tread of Keith’s footsteps on the Copeland boards will be noticeable by their absence next month. Always engaged, perennially cheerful, Keith has been a tireless driver of new opportunities to our doors. He’s a tough act to follow, but he leaves us in great shape to forge ahead.

Thank you Keith.


One Response to “Passing the torch”

  1. Terry Spence September 23, 2009 at 9:26 am #

    Congratulations Keith on your many contributions to our community.
    I’m glad that you will still be involved and look forward to the next chapter in your life.
    It’s a pleasure to know you.
    Terry Spence

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