I have to be honest, I don’t know anybody in the advertising community in this town. I’ve been here a year and a half.
Oh, I’ve spoken to a few on the phone, but never met anyone face to face. Sometimes it seems as though the other agencies are mirages, that they don’t really exist except on paper.
When I worked in Vancouver, I think I’d met half the ad folks there 6 months into the job. Why the big diff between Vancouver and Victoria? If you ask me, it comes down to one thing: there’s no award show here.
At the Lotus Awards, I saw people pick up awards so I could put a face to the name; I spilled drinks on agency owners at the bar; I hobnobbed with art directors in black turtlenecks. More importantly, it was a pure community event. We weren’t the poor cousins at someone else’s picnic, sneaking cocktail weenies and hoping no one noticed.
Nothing like that going on over here. I sure meet people, just not ad people.
So I think it’s time we started an Award Show for advertising agencies. No slight to the Rock Awards, but they are for graphic designers. They’re once every 3 or 4 years and only a few categories for ads snuggle up to 70+ categories for design. We need a show for us.
Watch this space for news. If you’re out there, come on – let’s be a family.