Is the all-powerful Website about to collapse in the unforgiving flames of progress? There are some pretty convincing stats around about the decline of website traffic amongst major brands. Check out these charts. This is happening at a time when Social Media sites are exploding.
What’s the relationship between the two?
Evidently people want to pass the time in more friendly environments. Oh websites can be beautiful and fun, but they’re desperately lonely places, bereft of companionship, empathy and jocularity.
A few months ago I wrote about the need to have a blog on your website in order to gain search engine traction. It seems increasingly that corporate websites will have to do more than simply offer a blog: they will need to be places where social buzz can take root.
It doesn’t seem imminent that websites will disappear altogether, what with all the information they can communicate about the products and services they sell. But they’ll surely need to reinvent themselves to pull people off the social media sites, where they are increasingly hanging out and connecting and getting opinions about the very products the websites are pushing.
I go to Twitter when I’m looking for travel info before I go to destination websites. If I want to know about the new Adidas, I’ll ask my buds online first.
They don’t call it Social Media for nothing.