Five things to ban from all ad agencies

13 Nov

Fax machines: Look at that dusty clunker. When was the last time it was used? Besides by the accountant. Pawn it for a six pack to enjoy while you install a PDF document convertor on the bean counter’s computer. And take the fax number out of your email signature while you’re at it.

Closed office doors: A closed door gives a bad perception in a service industry like advertising. And if you don’t want people to hear what you’re saying, you may be an unprofessional employee, or a manager with no transparency.

Old creative on display: That ad from 1998 that everyone loved belongs in your archives, not framed on the wall by front reception. And that award from 1982? Yes, that big one that could kill a child if it fell from the top shelf you’re displaying it on. Put it in a box, and get working on an ad that will earn you an award in next year’s show. As Doug says, “We’re not a museum!”

Internal phone system: Get off your butt and go talk to your co-workers face-to-face. Much less miscommunication than calling them, and much more personable.

“I was going to say that!”: A small part of me dies inside when someone says this in a meeting after someone else makes a good point. You may have thought of it, but you weren’t fast enough or brave enough to say it first. Let the other person enjoy their well-deserved moment of glory. Onwards to the next great idea.

What would you ban?


7 Responses to “Five things to ban from all ad agencies”

  1. dougbrowncreative November 13, 2009 at 2:01 pm #

    6. Mission Statements.

  2. dougbrowncreative November 13, 2009 at 2:25 pm #

    7. Burkas

  3. Reg November 13, 2009 at 2:31 pm #

    Here’s one for the list:
    Ban “we/they” mentality, be it between Account and Creative teams, Production, Accounting, Management, etc. Figure out how to foster the “all for 1” spirit, so that collaboration and mutual support are the MO, not jealously, rivalry, territoriality or suspicion as the norm.*

    *Thankfully I’ve dealt very little with the latter in my career (but maybe that’s because I always keep my door closed…. Har har — just kidding).

  4. barrysbook November 16, 2009 at 9:46 am #

    And I might add, ban all ignorant agencies themselves who heartlessly leave job postings up on their site months after they are filled, further depressing the weary job hunters who later find out the truth. Anyone else been through that — more than once?

  5. Anonymous November 17, 2009 at 11:03 am #

    9. Useless phrases which only add noise to a meeting. My personal favorite “It is what it is” should get you kicked out of any conversation.

  6. Shane November 17, 2009 at 11:25 am #

    @Reg – totally agree! us vs them sure is a dangerous mentality, among depts or between agency and client.
    @Barry – yes, not to mention how it feels to the person they did hire for the job!
    @Anonymous – I can stomach buzz words only when properly used and when they more consisely and clearly make a point than good ol’ fashioned plainspeak (which is hardly ever). And cliched expressions like the one you mention are oh-so-annoying (though my nasty habit is “at the end of the day…” – I’m working on losing it!)

  7. David November 24, 2009 at 9:41 pm #

    10. Initials on the front door. BBDDB? or DDBO? which one is the creative one?

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