Ladies! Does a label on a bottle of wine that is overtly feminine focused to catch your attention insult you?
Recently, I read an article in the Times Colonist about women and wine. Apparently women are thought to have a fear of buying wine. I have to say that I have had a tingle of fear when I go wine shopping. I do not know a lot about wines, but I have started to learn what I like. Practice makes perfect.
Wineries around the globe are trying to corner the chick wine market by rebranding or creating new blends with names such as Strut, Bitch and Pink. The wine bottles have eye catching labels with things like sexy cocktail dresses, vamp red lips, stilettos or the “Pretty in Pink” theme to name but a few angles.
But what about appealing to women who aren’t into all the girly things and are more the athlete, the mother, or the business woman? Sure some of those things might appeal to them, but what about something like ringette sticks, basketballs, briefcases and a suit jacket, or baby bottles and soothers?
So, as good as an idea it may be to target one group of women, think about the ones that you have ignored. It’s great that they are not trying to tailor to everybody, but by being specific in a tight demographic have you attracted enough buyers to keep your company profitable?
Will you enjoy a glass of wine this weekend? If so what made you buy that particular bottle?