Last night, Copeland hosted our first in a series of Open Houses on Social Media for local businesses.
Our goal was to share our knowledge of the SM landscape, to offer up some compelling reasons why it needs to be considered as part of your marketing mix, and to suggest how it can best be used to create relationships and enhance loyalty with your customers.
For the most part, the participants, from the hospitality and tourism sector, have already dipped their toes in the Social Media waters, with some Twitter and Facebook activity, and blogging. But, with a few notable exceptions, truly successful SM campaigns have yet to explode on the Island.
One of those exceptions is Rod Phillips at Liquor Plus, whose Twit Deals have earned him new customers and tremendous word of mouth. Follow him on Twitter, and read his blog to see Social Media in action.
If a theme emerged from the evening, as Rob Curtis from Hotel Rialto rightly noted, it was that LISTENING is the key to getting traction in these spaces. Then, engaging and offering value.
If you would like to be a participant in our next Social Media Open House, leave a comment here or email us at email@example.com
My gratitude to JP Holecka for his research on Salt in Vancouver.