We’ve just gone through an extensive re-brand, following on from our own internal brand audit held a few months ago.
(Understatement alert) A lot has changed in the past 8 years and we needed a brand ID that reflected our growth and our new direction as a company. And here it is:
Although we still consider ourselves loyal and tenacious, the attributes that the dog was created to express, we are also about good energy…and making things easy. We like the way our new logo says that.
Taking the word “Communications” out was an easy call. It wasn’t adding anything: Telus is a communications company too.
You may have been one of the decent individuals who vetted the earlier iteration of our new logo, where the “c” and “o” in Copeland resembled an infinity symbol. If you wondered whether we were changing our name to Infinity Peland, this will be your assurance that we have not.
A new decade dawns, and a new look for a 30-year old agency.
That old dog has had its day.