We finally killed the dog.

18 Dec

It’s official. After 8 years, the Copeland dog in our logo is kaput. So too the logo and the word “Communications”.

We’ve just gone through an extensive re-brand, following on from our own internal brand audit held a few months ago.

(Understatement alert) A lot has changed in the past 8 years and we needed a brand ID that reflected our growth and our new direction as a company. And here it is:

Although we still consider ourselves loyal and tenacious, the attributes that the dog was created to express, we are also about good energy…and making things easy. We like the way our new logo says that.

Taking the word “Communications” out was an easy call. It wasn’t adding anything: Telus is a communications company too.

You may have been one of the decent individuals who vetted the earlier iteration of our new logo, where the “c” and “o” in Copeland resembled an infinity symbol. If you wondered whether we were changing our name to Infinity Peland, this will be your assurance that we have not.

A new decade dawns, and a new look for a 30-year old agency.

That old dog has had its day.


4 Responses to “We finally killed the dog.”

  1. Bill W Sr. December 18, 2009 at 12:43 pm #

    Remember that you CAN teach an Old Dog new tricks…and EVERY BOY needs a dog….and dogs are people too.

  2. dougbrowncreative December 18, 2009 at 1:46 pm #

    The real change for us Bill is that now we can only do The Pony Show in front of clients, dog-gone it.

  3. Davin Greenwell December 18, 2009 at 3:42 pm #

    Looks great folks. Congrats on the new brand.

  4. Connor December 20, 2009 at 12:02 am #

    Looks great Doug!

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