Want to work in advertising? Think fast.

7 Feb

Having just finished watching Season Two of Mad Men, I’m left with the inescapable conclusion that our parents smoked too much. Maybe it’s because they had too much time on their hands.

Who has time to smoke anymore?

We’re too busy being busy online, hammering out our links on Twitter, squeezing in a webinar while we wolf down a sandwich at our desks, or scanning the dozens of emails that lay in wait like little time bombs in our inbox.

Jobs come fast and furious. My old art director Vassil Valkov, who worked at JWT New York, used to regale me with stories of having one job to work on a month, weeks of concepting etc. Those days, like secretaries, are long gone my friends. You’ve got to be quick to make it in advertising today.

What we used to call Creative Problem Solving has become Think Fast.

Got a quick, nimble, organized mind? Drop us a line.


4 Responses to “Want to work in advertising? Think fast.”

  1. Connor February 7, 2010 at 8:29 pm #

    Here’s a great Inc. article I read the other day that fits nicely with this post: http://www.inc.com/magazine/20090901/mad-men-on-branding.html

    For me, the most surprising quote was, “…a 15-year campaign with one agency, one message, one look, one tone of voice. The average agency-client relationship nowadays lasts something like three years.”

    It wasn’t the 15 years that surprised me, it was the current 3 year number! I doubt most last even three years now.

    I would die to find something-even half days-at an agency!

  2. dougbrowncreative February 8, 2010 at 5:51 am #

    That’s a great link Connor – thank you. Shame the interview was so short. The ability to measure every component of an ad campaign these days means the trust a client feels for its agency is quantifiable. In the 60’s, it seemed more about the relationship. Having said that, when you have clients that are willing to chase the long ball with you, as Amanda pointed out in http://bit.ly/bqvaWc you realize that the relationship can still be king.

  3. barry January 19, 2011 at 11:44 am #

    Two types of creatives: the quick and the dead.

  4. dougbrowncreative January 19, 2011 at 1:10 pm #

    That hits the nail squarely in the nuts, Bazz. Nice.

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