Tonight Copeland hosted our second Social Media Open House. This time we had participants from a wider spectrum of businesses, including a national hearing clinic chain, a professional sports team and a digital print company.
The food was better too.
The point of our presentation is to help small businesses understand the opportunities that social media offers, and give them some strategies for successfully negotiating these new environments.
One of the more, uh, interesting exchanges during the evening revolved around the issue of how much time one should expect to spend executing and monitoring a social media strategy.
The feeling in the room seemed to be that small businesses don’t have the dedicated resources to do much more than dip their toes in the SM waters.
The opposite is probably true. Small companies are nimble enough to add social media to the mix without having to add new departments or re-organize their internal structure, as large companies are doing. All you need is a strategy that suits your available time.
Watching how the participants in our first Open House have embraced the new spaces, like Mike Boyle at the Bard & Banker, convinces me that enthusiasm and disclipine are enough to get a good strategy up and running.
You can waste an entire day on Twitter and Facebook. Or you can, like Mike, spend ten minutes, 3 times a day establishing your presence.
It will be fascinating to see how the attendees of this session move ahead.