A little bit different

18 Feb

latte_art One of the great things about the social media world is the sharing that goes on between the netizens. 

One of the folks here at Copeland put me on to a great site – PSFK.com – a great place to read about trends in marketing, advertising, and the intertubes in general.

While reading some of the older posts on PSFK, I came across this article about a cafe in Japan.  It’s a normal enough coffee shop, with a great twist.  Whatever you order is served to the person that orders after you.  So if you order a venti no foam vanilla latte, and the person before you ordered a chai latte, hopefully you’re a fan of the tea drink.  The shop even moderates the interaction between the patrons – so they don’t break the rules.

What struck me most about this concept is it’s a good metaphor for the social networking world.  You can’t be focused on you; you need to make sure that you are providing value to the people that follow you.  If you’re in the right place, you will find value in what the person before you left behind, and maybe take a moment to ensure that you are leaving something useful for the next person.

I’d love to try this concept here in Canada – but I’m not too sure how well it would work.

Anyone want to try?  Maybe we could serve Karma-el Machiattos!

@brandscaping

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