Should busy people blog – or Tweet?

4 Mar

Not everyone has the time to write blog posts (not everyone is up at 4 am like me!) and then put the time into building relationships on Twitter.

The two can work hand in hand as a great one-two punch. But we’re busy people. So given limited time, which one should you give priority to?

A case for blogs:

> Blogs are great for providing depth and insight. When you come across a blog that you like, normally you’ll check out a few past posts too to see if the blogger is worth subscribing to. How many of you have checked out past tweets when determining whether or not to follow someone? Instead you check out their profession, their location, their hot pic. Or…their blog!

> Blogs are places to go to, essentially the final destination. You may use links in your post, but the object is to keep the reader on your page or direct them to your site. Tweets are increasingly providing links to somewhere else: to YouTube, articles, photos. To blogs!

> Both blog posts and tweets are archived, but past tweets are virtually useless. Blog archives provide a library of information – and they are more useful in terms of creating web traffic to your site than old tweets. I read recently that Twitter is like someone you know with no long-term memory: perfect for the ADD generation.

> To my way of thinking, any blog post that doesn’t generate comments is a failure. A blog should be a forum for conversation, for opinions, for snot-flying word wars sometimes. Twitter attracts a lot of people who want to be heard, rather than listen. As my colleague Tom pointed out last night, aggressive businesses are all over Twitter like a stink. They look for quantity of followers, spraying the Twitterverse in the belief that eventually they will find their market, or that you’ll tell two followers, who’ll tell two followers...

Which explains why some Muffler Shop from the US is onto me.

Next post: A case for Twitter

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2 Responses to “Should busy people blog – or Tweet?”

  1. Evan H. March 4, 2010 at 2:41 pm #

    I would be inclined to agree. The only reason I have a twitter account is to follow one of my profs who makes last minute announcements before class. I never really understood the appeal, but maybe that’s just me.

    I enjoy the insightful thought and intelligence that is put in to a blog, as opposed to the 140 character sludge any child could post on the internet (not to say people who tweet are children, just that there I find there is a lack of art to it).

    That’s my comment, consider this blog a success!

  2. dougbrowncreative March 4, 2010 at 6:12 pm #

    Thanks for the comment Evan. I agree with you about the potential in a blog post, but I will attempt to make a case for Twitter tomorrow. Stay tuned and see if I can convince you to give it a second look!

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