I was hunting around for Karate schools for kids in Victoria and I started to come across some pretty funny ads for the category. So off down the Internet wormhole I went.
I suspect a lot of these were initiatives on the agencies’ part to win awards: they had the idea and then hunted around for a karate school willing to hang a poster in the reception area.
Award shows are usually dominated by this kind of fictional stuff. That’s why award show results should be taken with a grain of Japanese sea salt. I’m going to suppress the rant.
What’s amazing is how similar they all are. Every agency took the same approach. The first thing that came to mind: break something. Not really what karate is about, but convenient for the creative teams. My favourite is the last one, because it actually is funny, not just clever.