Our secret business weapon

28 Mar

Take a good look at these mugs. Chances are, if you’re a client of Copeland’s, you’ll recognize the faces. You’ll certainly know at least one of them by name.

They’re the art directors. They’re also, quite likely, your project managers.

All the agencies I’ve worked with before have kept their art directors locked away from the clients, flashes of black and denim passing by the boardroom on their way out for coffee, occasionally trucking them out when there was a concept to present. Their role has been to art direct and look cool.

At Copeland, they are often the only client interface. When a smaller client with a tight budget – or a larger client with a smaller project – requires our services, they have the option of going straight to one of these chaps themselves.

Assuming there already exists some sort of strategic direction, the guys will take the brief, establish an estimate and timeline, request the job be opened, develop the work, complete on schedule, keep track of all the stages and let us know when the work’s complete so we can bill. Posters, brochures, one-off ads, banners, web updates, microsites, point of sale, logos, brand standards, trade show displays … the bread and butter of agency work.

This allows us to work for clients that we would otherwise have been too expensive for. Which keeps us, and them, busier.

The guys have taken to the extra responsibility like lizards to a waterslide.

Need some work quick and cheap? Go ahead, call Tom for digital, Brad or Michael for everything else.

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2 Responses to “Our secret business weapon”

  1. Amthony March 28, 2010 at 11:45 am #

    Great promo post. Certainly qualifies for the “madeyoulook” hastag. Short, informative and fun to read. Well done.

  2. dougbrowncreative March 28, 2010 at 2:40 pm #

    Anthony, thank you. One of the art directors could no doubt have written it better!

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