“Naturally I have tweetered,” he told me. I saw fear in his eyes. This is for him and for people like him who hate the change that’s afoot and don’t know where to begin with it:
You can’t sit on the sidelines passively reading about social media, and then slough it off as a fad or the next dot.bomb.
You can close your eyes and hope it goes away, but it won’t. It will certainly morph into something new, but the landscape has changed now.
You have to fearlessly wade in, grab a platform that you don’t get by the throat and throttle some sort of understanding out of it.
Take foursquare. Click on this link and watch the 2-minute demo on the right hand side. Now you get the platform. Just a fad? Possibly, but aren’t they all at the beginning? Not your thing? Immaterial. It could be your customers’ thing.
Spend a day with it. Create a profile. Swallow your lack of interest and try to figure out what other people love about it.
One thing’s for sure. You’re going to feel awfully damn smart having an opinion on foursquare based on your experience with it – rather than just on your perception.