One thing contributing regularly to our blog has taught me is that you can always make time for MORE.
Once at the office, I watch my admirable comrades toil through their enormous current workloads like boxers going about a 12-rounder, parceling their energy out in focused bursts, with small breaks to regroup, before letting the hands fly again.
What stops the creative energy from drying up? How do you keep the work great when there’s so little time to do it?
> Experience. Returning to the boxing metaphor, you wouldn’t expect a novice to be able to handle 12 three-minute rounds, which is why they start them off in the amateurs with 3 or 5 two-minute rounds.
In our business it’s the same. These people know what they’re doing and the best way I can help is to steer clear.
> Stubbornness. When the pot boils over here, which it sometimes does, it’s not because there is too much work on in too short a time. It’s because those conditions make it challenging to hit the standard we know we’re capable of. We’ve got a bunch of bloody-minded people here, thank god.
> Beer. When our Tartan Group partners start wheeling the antique wagon around on late Friday afternoon, laden with our favourite local brews, the tension lifts for a moment, the deadlines seem not quite so tight, the pressure on the mouse eases up.
You need all three to be really good when you’re really busy. Cheers.
PS. Chuvalo poster by Michael Tension.