In the ongoing war against cigarette smoking, well-meaning governments will seem to throw any old thing out there to try and reach smokers.
It isn’t enough that cigarettes rot your internal organs, make your gums black and turn your walls yellow. They can also kill your puppy!
In a new commercial from Virginia, we learn that swallowing a few butts can be fatal to your dog. Watch it here. My Chihuahua – erm, I mean my wife and daughter’s Chihuahua – has eaten ashtrays full of the things and he’s still ticking. (I’m sure he has a Swiss army knife, a photo album and my wedding band in his belly too, because those have gone missing, but I digress.)
What do you suppose the impact of this ad will be on cigarette smokers? Perhaps they’ll take greater care how they dispose of their butts. Will they quit because of it? Not on your life.
Then there is this unusual earlier approach here from the same state, which gives us a fully-grown man dressed as a bunny being confronted in the woods by sinister Tobacco Company executives. The environmental punch-line, while eye-opening, is probably not going to encourage smokers to call it quits. I mean, they’re already destroying their own bodies and don’t care, why should they care about Mother Nature’s?
Statistics, however compelling, don’t necessarily make good strategies.