That might be more information than you need, not to mention the unfortunate mental image of me in the shower.
I must not be a good candidate for all the new HE-MAN lines currently flooding the market. They’re more expensive for one, and they play to men’s insecurities about purchasing a “women’s” product.
Now there is Dove For Men.
“You’re not a woman are you? Man up!”
It doesn’t really say that on the pack but the innuendo is there. They must have agonized over the little dove image. (“We should make it look more like a hawk!”)
I don’t know what the third object is in the Dove photo. It looks suitably industrial so I am not threatened by it. If anyone knows what it is, please tell.
Some men’s products come in tough-guy containers meant to evoke manliness: there’s a shampoo called Gear Head that comes in a motor oil bottle; a moisturizer that comes in an industrial grey tub. Soon they will appear in toolboxes or in bottles shaped like mufflers and road pylons.
If it’s all starting to sound like products for kids, you may be catching my drift here.
Who is buying this stuff? Lots of men must be because they keep churning out new lines. Or perhaps our women are buying it for us? I can hear the marketing-speak internally, the incantations of “opening up un-tapped male markets” and “the masculinity represented in the diesel pump container will appeal to the low hanging fruit”. Ouch.
I don’t think there’s anything wrong with Dove Beauty Bar. It smells ok and it gets me clean. And if you squint your eyes and tilt your head, the box it comes in almost looks like a Chevy pickup.