Recently we shared an English Public Service Announcement in this blog that dealt with the issue of seat belt safety – a beautiful and emotional commercial that nonetheless didn’t overwhelm the message.
When I came across another PSA, also from the UK, I knew I had to post it as well. If you haven’t seen it, hang on to your lunch. You can view it by clicking this link.
Maybe I’m overly sensitive to polar bears, since one of our newest clients is Churchill Wild, the eco-tour company in Manitoba that takes guests on foot out to see polar bears on the Arctic tundra.
Something about seeing these astonishing animals in the context of this craven commercial made me wince.
The question is, did the execution overwhelm the message in this one? You be the judge.