Anyone who is into the World Cup has already no doubt seen the Coca Cola “Goal Celebration” commercial that’s being liberally pumped into the commercial space. I laugh every time I see it. You can watch it here.
The spot goes quite well until the product enters the picture. That’s when poor Roger Milla, the inspiration behind the commercial, has to actually drink the stuff. He is all smiles until that moment. Then you can almost hear the off-camera direction:
“That’s good Roger, we’re smiling.…we’re happy….celebration, Roger….bottle to the camera Roger!…smiling…NOW ROGER! DRINK IT! DRINK IT!…CUT.”
“Uh, Roger, babe, you’re supposed to be enjoying the Coke!….Take 57…”
This one makes Roger Milla look like a prostitute. He ain’t enjoying it. He’s doing it for the money.