Here’s an example of how this hotel on the Inner Harbour in Victoria executed beautifully on their social media strategy.
A group of Twitter users in town, myself included, opted for a mini tweet-up on a patio to meet face-to-face. Chris Jones of the Inn at Laurel Point, picked up the conversation and cheerfully tweeted their patio, Aura, as the perfect place. As a group we agreed.
When we met up there, Avril Matthews, the Director of Sales and Marketing at the hotel, had instructed the wait-staff to keep an eye out for a group of tweeters (don’t ask me how the heck she described us…people all tapping away to each other on their smart phones rather than talking?).
She then comped our first round of drinks.
Nice work Chris and Avril. And thanks again for the Dom Perignon!