The challenge for us Victoria agencies is finding the powerhouse talent to handle all these clients. People love living here, but it’s not usually high on the list of career destinations for advertising. Despite that, Copeland has always seemed lucky in this regard.
Recently, we were fortunate enough to land heavyweight marketer Theresa Mackay as our new Account Director.
Fresh from her two-year tenure as Director of Marketing for the Royal BC Museum, preceded by her long-term position as an Assistant VP of Marketing for HSBC Bank Canada, Theresa brings the sort of senior chops that Copeland has been missing since Rodger Banister left the agency last summer.
As a strategist, mentor and leader, she sets us up to go after ever-bigger challenges. Being new to the agency side of things, she also comes in with bang-on observations about how we can improve the way we work with our clients.
She’s far from the only superstar on the team, but she is the big piece that’s been missing from our puzzle. And she proved her value straight out of the gate by spearheading the proposal that won us Pacific Coach Lines.
Oh and she does a mean Scottish Highland dance.