Last month I wrote a post about how vulnerable kids are to sophisticated advertisers.
It led to some online conversations which led to some offline conversations, which led to volunteering from Copeland’s fellow T-CAAN (Trans Canadian Advertising Agency Network) membership, which led to the very welcome involvement of Sudbury, Ontario’s Mario Parise, whose thoughtful comments often accompany the blog posts here.
And now we have an action plan: to change the federal legislature on this issue, to be in line with the total ban in Quebec, Sweden, Norway and other civilized and advanced cultures. We want advertising to young children to stop.
To that end we started a survey monkey to determine the level of support for this initiative. So far we have the backing of 85% of the respondents. Thank you for taking the time to complete the survey, if you did so. There were some eye-opening comments and suggestions.
Our next step is to use social media to create a groundswell of further support which we will use to petition the guv.
To the people who told us that parents alone should be responsible for monitoring what their kids watch on TV, I can only respectfully say that, using that reasoning, parents should also be solely responsible for the drugs their kids consume, so why not legalize that too.
Parenting only goes so far. Then there is what is ethically and morally wrong. That’s what this change is about. Seriously, little kids can’t process this stuff. And you’re not always there providing colour commentary.
We can’t protect our kids forever from the real world. But we have to remind ourselves that they are different than we are: more trusting, more innocent, less cynical.