Thanks for the follow! Buy my product!

15 Aug

When someone follows you on Twitter, you are provided with an opportunity to follow him or her back and to thank them, in a private message, and hope that this is the start of something beautiful.

Here’s what kills the budding relationship from the start:

“Thanks for the follow! Visit (our website) to enjoy HUGE discounts off the best products in Victoria! Your friends at (company name).

I get a few of these every day. It’s all just old-school push advertising.

This is not setting up a social media relationship. It’s trying to carve out a traditional channel to hock your wares.

It doesn’t work.

Stop it please.

Instead try: “Thanks for the follow! Seems by your tweets we are interested in lots of the same things. Look forward to sharing stuff.”

Now that’s a social media strategy.


5 Responses to “Thanks for the follow! Buy my product!”

  1. Janis La Couvée August 15, 2010 at 12:54 pm #

    It never ceases to amaze me that people still have not understood. But then, really, why should it. It’s no different from the people you meet at a business mixer who put you on their email newsletter list, without your permission, AND without safe unsubscribe options.

    Relationship marketing continues to be a mystery to many!

    Thanks for the article.

  2. dougbrowncreative August 15, 2010 at 2:14 pm #

    Thanks Janis. There will always be businesses who persist in thinking they are uniquely attractive to anyone who they can simply get their sales message in front of. To them, social media represents more channels to use for delivering the pitch. Success to them is measured by followers, fans and friends. It’s the old school stuff.

    The smart businesses will get the importance of engagement; the others will simply miss the point. And the opportunities.

  3. Rod Phillips August 16, 2010 at 8:36 am #

    I am with Janis. One of the simplest, and realest (if that is a word), ways to promote your business is to show your heart. The blog is bang on Doug. Anyone who responds to me following them with a ‘sale/offer’ statement I immediately block them. Life is too short not to make it positive in all facets of life.

  4. dougbrowncreative August 16, 2010 at 9:03 am #

    I think it’s “most realest”.

    I drop them helpful suggestive direct messages in response rather than execute them though. If they don’t like my reply, they axe me soon enough anyway.

    Great to have a comment from you on our blog Rod!

  5. Renée November 26, 2010 at 3:51 pm #

    I too am with Janis, and I especially like what Rod Phillips said about showing heart.

    I appreciate knowing that I’m not just a digit.

    This post = common sense.

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