A couple weeks ago, I too would have found it difficult to come up with some names. I would have come up with BIC but that’s about it. What about Tipp Ex? Not only do I now know the name, but I’ve emailed friends about them, posted their name on my Facebook page, and am now even blogging about them.
So, how has the European stationary brand Tipp-Ex prompted me to become such an advocate? They showed me something novel, made me laugh, and provided me with a way to engage with their brand.
Just over two weeks ago, a new YouTube based video campaign was released showing a reluctant hunter preparing to shoot a bear. Fortunately, the hunter was able to use Tipp-Ex to erase the title of the video. The ad then invites viewers to enter a new title, which rewrites the story. With plenty of different video clips ready to view, viewers are instantly able to engage with the brand and see the results of their entries.
No salesman and no technical breakdown about the superiority of Tipp-Ex’s sticky white tape– rather, Tipp-Ex thankfully opted to create a marketing campaign that used their product to amuse and engage the public. With over 6 million views on YouTube already, Tipp Ex has successfully created a terrific campaign that utilized the immense power of a viral video.
What’s your favorite Tipp-Ex Video entry?
Try “Tipp Exes” … Yup, their brand name as a verb. It’s a personal favorite