So we’ve agreed that ad professionals need to be digital savvy and engaged in social media networks if they want to grow in the business. My question now is, does the content we share in these networks have to be related to advertising? How many blog posts do we need about models of consumer engagement? How many tweets linking to an article by Seth Godin? What about a blog on first-time fatherhood, second-wave ska, or third-rate zombie movies? We do have interests outside advertising, don’t we? And as long as we’re showing that we can use social media networks effectively, does it really matter what the content itself is (from the perspective of a potential employer evaluating social media competencies)?
Who would you choose between two otherwise equal candidates for a job position, if one blogs and tweets about advertising, the other about her experiences training for an Ironman?