We’ve read the hoots of derision that the new unappreciated logo has prompted. A poll result on this site shows 88% of respondents hate it.
But the most sordid and depressing chapter in all this is the way The Gap is furiously back-pedalling and making it all seem “OK”. In place of an explanation and a defence, they’ve taken to their Facebook page to throw the design out to all of us to have a go at.
Here’s the heartless excerpt:
“We know this logo created a lot of buzz and we’re thrilled to see passionate debates unfolding! So much so we’re asking you to share your designs. We love our version, but we’d like to see other ideas.”
This is the lamest damage control move I’ve ever seen.
Passionate debates? Everyone hates it. We love our logo and we’re thrilled you don’t!
You either bow to the baying mob or you don’t. You can’t do both.
That’s not a smile you see on the face of Gap ownership right now. It’s a gap-goofed grimace.