Why Zombies are important

14 Oct

When our recent summer intern Ciara Capozzi filed her report to U Vic, she made more than a few references to the prevalence of Zombies within our corporate culture.

We now find our entire office building sealed off by heavy white plastic paper and there is a helicopter flying overhead. We can’t go out for food…so we will be forced to turn within.

Now, where are those interns hiding.

To set the record straight, we are not Zombies. Three of us have babies at home and more on the way, and they bear the closest resemblance.

A few more of us enjoy doing our work in either the wee hours or the late ones. Those dark circles under our eyes are not from eating limbs.

We are busy all the time and move at great speeds. That’s obviously not zombie territory, because those dead guys lurch about in slow motion and you can just push them over. There are no pushovers at Copeland.

Do we obsess about them? Fine. We do.

  1. We refer to bad ideas that refuse to die as Zombies. These often come from our clients. Good people like you!
  2. We dress like them.  That is matter of photographic record.
  3. We exchange Zombie pics, posters, little green guys and make-up suggestions.

In a job interview we might ask you to name 5 zombie flicks. If you can’t, we will eat you.

And for the record, 28 Days Later and REC are not Zombie movies. Those people were infected with Rage.

We, however, are not. We are infected with being in advertising and loving our work.

I hope that puts the matter to rest.

NOTE: Savvy bloggers like Michael Gass or Jay Baer would never recommend this post for gaining new business. They would say people are too busy for nonsense and there is nothing here that can help their business, just self-indulgent drool. We will eat them too.


33 Responses to “Why Zombies are important”

  1. A.J. October 14, 2010 at 5:56 am #


  2. Janis La Couvée October 14, 2010 at 6:17 am #

    And they would be wrong! I sincerely hope your clients and future clients appreciate a workplace filled with “fun” and a distinct corporate culture.

    For the record – I would FAIL the interview question!

  3. Brian October 14, 2010 at 6:22 am #

    All we have to do is look at politicians and we can find all the zombie’s that inhabit the world.

  4. dougbrowncreative October 14, 2010 at 7:55 am #

    > A.J. You’re hired.

    > Janis, thanks for the kind words but you failed the Interview. Sorry, nothing for you here.

    > Brian, did you know that your name is an anagram for Brain? You’re hired too.

  5. Dale Baglo October 14, 2010 at 8:27 am #

    I make my own zombie movies.


  6. dougbrowncreative October 14, 2010 at 8:32 am #

    When can you start?

  7. Michael Tension October 14, 2010 at 8:49 am #

    Great post Doug. It is important our love of all that is walking dead is expressed here as often as possible. And thanks for straitening out the virus/zombie thing.

  8. Russel October 14, 2010 at 9:04 am #

    Shaun of the Dead, Dawn of the Dead, Shaun of the Dead, Land of the Dead, Shaun of the Dead and 28 Days Later.

    How’d I do?

  9. Corey October 14, 2010 at 9:07 am #

    Great post Doug, but I will have to disagree that 28 Days Later is a zombie movie in essence.

    Also on a side note can’t wait for The Walking Dead show to hit

  10. Doug Brown October 14, 2010 at 9:19 am #

    D’oh! 28 Days Later is a virus flick. Better luck next job interview Russel!

  11. Michael Gass October 14, 2010 at 9:47 am #

    I relent. Excellent post. Now you’ll have to just eat Jay!

    On a more serious note, glad to see your agency having “fun” with social. What comes across as I read your blog is a good glimpse into your agency’s culture, a fun group to work with the focuses on getting results for clients. I’m sure Jay would say the same.

    Congrats again for having your blog selected as Fuel Lines’ Blog of the Month.

  12. Kathleen De Vere October 14, 2010 at 10:07 am #

    See, this is an example of unfair hiring practices. I’ve got a disability – I’m terrified of scary movies! For those of us who suffer from Zombioterrophobia, this could be a make or break interview question!

    However, off the top of my head:
    Day of the Dead
    Dawn of the Dead
    Land of the Dead
    Night of the Living Dead
    Shaun of the Dead
    Zombi 2 (of the famous Shark Vs. Zombie scene!)

    What about Army of Darkness & Evil Dead (1 & 2) – are demonic undead still zombies? What about all the Resident Evil Movies – are those technically virus zombies, or would you take those?


  13. A.J. October 14, 2010 at 10:22 am #

    Yes, congrats on winning “Blog of the Month”. Next up: “Blog of the Undead”.

    p.s. – thanks for hiring me! I’m a radio announcer, so I know nothing about marketing, but as long as it pays lots, I can fake my way thru anything! I’ll need a parking space, an extensive benefits plan and an endless supply of magenta crayons. See you guys on Monday!!

    p.p.s. – I can only assume you’ll be tuning in for “The Walking Dead” on AMC on Halloween?

  14. andrew bradley October 14, 2010 at 12:01 pm #

    Hey ..
    What about zombie photographers?
    Mmmmm….hold it…click…that’s a keeper………B..R..A..I..N..S

  15. Kat October 14, 2010 at 12:13 pm #

    How has no one mentioned “Fido” yet?!

  16. dougbrowncreative October 14, 2010 at 12:55 pm #

    Michael we are naturally disappointed as we were looking forward to eating you. But thank you for the kind words about us and the blog. Our feeling is that you don’t always have to be talking about social media to show people you get it.

  17. dougbrowncreative October 14, 2010 at 1:39 pm #

    > Kathleen, a jury of the undead has reviewed your answers. We are suspicious how someone who claims to be terrified of scary movies could yet have such a repertoire of Zombie flicks at her decayed fingertips. Hmm?

    >Corey, the deep, philosophical debate you are encouraging is bound to be extremely polarizing. “Zombie” is not a generic term for any body of crazed humanity that chases you and wants to kill you. Zombies come back from the dead. These red-eyed blood vomiters never really die to begin with. They just get infected and then freak out on you. Which is awesome. But wrong. So wrong.

  18. dougbrowncreative October 14, 2010 at 1:45 pm #

    > AJ, regrettably there is no parking space or magenta crayons. But we have a wreath of entrails to greet you on your first day and great benefits, such as unlimited limb re-attachment.

    > Andrew, we are not prejudiced against any profession. If you are dead, you’re good as far as we’re concerned.

    > Kat, as soon as you mentioned Fido, my head went to Telus, which is a classic Zombie brand. It’s been dead for years right? But it keeps coming at you….snails with grins…smiling seahorses….those damn monkeys again. TERRIFYING.

  19. Shane October 14, 2010 at 1:51 pm #

    @Kathleen De Vere

    “Zombie 2”! Thank God someone finally mentioned an Italian zombie flick. Fulci lives!

  20. Shannon W. October 14, 2010 at 1:56 pm #

    Tee hee – I guess some people don’t understand that being funny and (un-dead) human can also be good for business. 😉

  21. Michael Tension October 14, 2010 at 2:36 pm #

    Kathleen De Vere, for the record the Evil Dead ‘Zombies’ are possessed corpses and not actually zombies. But they will kill you for sure, look out. Dismemberment will slow them down, I recommend using a chain saw.

  22. dougbrowncreative October 14, 2010 at 2:56 pm #

    > Shane: Erm, Fulci is still dead actually.

    > Hey Shannon, being undead is cool as well as being good for business. Everybody likes to hang out with an undead person. Shane, that’s not the same as hanging out with a dead person.

    > Michael T, there are some people who will never get the difference between possessed corpses and zombies. We can only feel sorry for them. And move on.

  23. Lindsey Maloney October 14, 2010 at 4:01 pm #


    I’m glad to have gotten that cleared up. I’ve spent all this time floating through life not know the difference between a zombie and a virus infested half dead person.

    I’m so happy you mentioned Shawn of the Dead Russel, it’s my personal fav.

    Here’s why:

    some more to add (and all time worst zombie movies might I add):

    day of the dead
    diary of the dead
    return of the living dead
    oh and yes… lets not forget gangs of the dead… that’s right, gangs of the dead

  24. Ciara October 14, 2010 at 4:52 pm #

    I may not have passed the interview question before I arrived at Copeland (somehow made it in with all limbs attached!), but my Zombie movie marathon got me up to speed in no time thanks to Michael’s extensive library.

    I can confirm Doug’s statement and no, they are not Zombies, BUT they definitely got me infected.. I love advertising and I loved my work : )

    ps- congrats on blog of the month!

  25. dougbrowncreative October 14, 2010 at 4:58 pm #

    > Copeland is always here to educate about these critical matters. I didn’t know about Redneck Zombies. But I have homework now tonight. Thanks Lindsey. You should read Zombie Haiku by Ryan Mecum:

    “Although we walk slow,
    that dead end alley she chose
    will speed up our meal.”

    > Ciara, you are the one who started all this blood-thirsty dialogue today. So thank you. We miss you. You tasted good.

  26. Lindsey Maloney October 14, 2010 at 6:48 pm #

    ha! Do you know this Ryan Mecum fellow? I like the look of his ‘regarding the writing of Ryan Mecum’ site.

    how about this quote?

    the disheveled zombies off in their corner,
    who dress like they don’t care
    all untucked and messy hair


  27. Kat October 15, 2010 at 9:30 am #

    I was referring to the movie “Fido” with Billy Connolly. It’s a great zombie flick, if you can find it.

  28. dougbrowncreative October 15, 2010 at 9:35 am #

    I know you were Kat. I just couldn’t resist the dig at Telus. Actually, while we’re on the subject of peripheral films, Vancouver director Carl Bessai put out Severed: Forest of the Dead in 2005. Great guy, great film. Quote on it from Wikipedia:
    “As with most zombie movies in order to kill the zombie one must remove its head or destroy the brain. A quote in the movie is ‘you have to severe the head; it’s the only way to kill them’, although wounding a zombie appears to be easier than in other zombie movies.”

  29. Lindsey October 15, 2010 at 7:03 pm #

    I’m not sure now if redneck zombies is the worst or the best zombie movie.

    It’s a little gruesome, but there are some amazing one-liners

  30. Amy October 16, 2010 at 8:37 am #

    Hey Doug! Thought I’d come over here for my “interview” since you were so nice to visit my currently exploding blog.
    Off the top of my brain:
    Shaun of the Dead
    Night of the Living Dead
    Dawn of the Dead
    Wasn’t sure if deadites counted as zombies, otherwise Army of Darkness would have been on that list, too. Do the Resident Evil movies count?

  31. dougbrowncreative October 16, 2010 at 9:15 am #

    Hey Amy, great to see your blog doing so well. Nice to have you visit ours in return. You have certainly nailed the job interview and I’m pleased to bestow upon you the title of Honorary Copeland Zombie. Our working hours are sundown to sunrise. To answer your question, our Resident Zombie Arbitrator, Michael Tension, has determined Resident Evil movies do not count. He is very clear on the differences between infected hungry hordes, possessed corpses and zombies.
    See you on Monday. Bring your appetite.

    Lindsey, that was GRUESOME. Thanks!

  32. Amy October 16, 2010 at 1:54 pm #

    Sounds like Michael is a zombie purist. I can respect that.


  1. the ugly truth « - October 25, 2010

    How cute is the bike-riding dog banner? And the blog is smart and funny and also has zombies.  What’s not to like?  I have my brief handshake with fame to thank for introducing us. http://fixitordeal.wordpress.com/2010/10/25/the-ugly-truth/

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