The social media bar has been raised

25 Oct

The other day, I was speaking with a fifetysomething government bureaucrat who was excitedly telling me about how he had launched a Twitter account for his department. He said, “Social media is all about conversations! Listening to what our followers say, keeping an active presence and providing useful, timely information, not just pushing our agenda. Consumers are in control now.”

It occured to me that this is a sign that the social media bar has been raised. This man was not a 25-year-old hipster with plastic glasses and an iPad under his arm. He had dog hair on his Dockers and a crusty Brylcreem behind his ear.

The market is flooded with social media consultants talking to clients. Social media best pratices have always largely been common sense. Well, now they’re common knowledge. Anyone who tells clients what this man told me and expects to charge for this information, or be taken seriously as a social media strategist, is sorely mistaken. It is time for us all to up our social media game: figuring out how to monitor, measure, and optimize clients’ online presence seem like one good place to start.


2 Responses to “The social media bar has been raised”

  1. Jody Beck October 25, 2010 at 9:59 am #

    64% of Twitter’s users are aged 35 or older.

    I’m not sure if I totally agree about the bar being raised, or if the government employee you mentioned simply fit the profile of an average Twitter user. Poke around Twitter for awhile and you tend to see much of the activity is generated by 30-50 somethings in business. I think your friend just wasn’t an early adopter. These days, if you are in business or government, you need to be on Twitter. It’s not an option to be absent. Good on him for “getting in the game”!

    Check out this link for the source of my statistic:


  2. sgoth October 25, 2010 at 11:30 am #

    Thanks for your comment Jody. My point was agencies and consultants used to get by telling clients information about Social Media which has now become omnipresent (if it’s reached the inner sanctum of government bureaucracy). Clients look to us to provide new, innovative thinking about the online space and we can’t afford to stop our presentations at “Social Media is about conversations.” How do we measure these conversations? Optimize them? Now that’s information worth paying for.

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