A day in the life of a Freshly Pressed post

30 Oct

It’s been a good month for the Copeland blog, for which we sincerely thank you, our readers.

First we won Fuel Lines’ poll for Ad Agency Social Media Blog Of The Month (AASMBOTM) – how’s that for an acronym.

Then on Thursday one of our posts (this one) was picked to be Freshly Pressed, on the WordPress homepage of ten selected posts.

Is that important and should you want your blog to be Freshly Pressed?


There are 500,000+ new posts on WordPress every day. Many bloggers will go through the homepage when they check in on their blogs.  That means a lot of people reading, responding and sharing. These bloggers include businesses, influencers, media, educators…it’s an endless list. Making the WordPress homepage means an enormous spike in traffic to your blog. Not just the post that got pressed, but many of the ones around it too.

How do you get your post selected?

Joy Victory, the Editorial Queen at WordPress, has these 5 tips. These are worth the minute it will take to read. It’s all about great content in the end, she says. But imagine the job of sifting through half a million posts everyday!

Our traffic looked like this over the past month.

You can see where the fresh pressing kicked in. Our previous best day had been 700 views. Thursday we had 1,200 and Friday we had nearly 2,000. We average 150 per day.

What happens after new posts nudge yours off the Freshly Pressed page?

Looking at the data on Amy Severson’s blog after she was Pressed a few weeks back, we can see a spectacular drop in traffic, but ending at a point higher than she enjoyed before the blog was listed.

So it’s all good. You’ve picked up some new RSS subscriptions along the way and been exposed to many new sources of information and opinion yourselves.

We appreciate our good fortune in being listed. Thanks WordPress.

More importantly, we thank you for reading, commenting and coming back.


11 Responses to “A day in the life of a Freshly Pressed post”

  1. teknophilia October 30, 2010 at 7:49 am #

    I had a hunch that this is what happened if you were freshly pressed. Still, at least the tail is bigger than when you start!
    Congrats on being Freshly Pressed!

  2. allovernews October 30, 2010 at 8:16 am #

    Wonder if I will ever get pressed?

  3. dougbrowncreative October 30, 2010 at 8:50 am #

    Teknophilia, WordPress even warns that you should expect to be slammed if your post is freshly pressed. It’s a great ride. And it’s likely to end any minute now. Thanks for the congrats.

  4. @susanjones October 30, 2010 at 8:55 am #

    tails are wagging!

  5. Amy October 30, 2010 at 9:05 am #

    It couldn’t have happened to a nicer blog!
    As always, thanks for the shout-out Doug!

  6. dougbrowncreative October 30, 2010 at 10:50 am #

    @susanjones and Amy, thanks a lot for the tail wags and props. Still pressed, though not quite so fresh now.

  7. Ava Aston's Muckery October 30, 2010 at 12:58 pm #


    Informative and Hysterical all at the same time!! Hope you had your helmet tight and belt buckled as you started your Freshly Pressed ride.



  8. dougbrowncreative October 30, 2010 at 2:27 pm #

    Thank you so much Ava. We had an inkling of what to expect through Amy Severson’s experience a few weeks ago. Freshly Pressed is quite simply fantastic.

  9. dougbrowncreative October 30, 2010 at 5:47 pm #

    > Allovernews, I don’t think you will get freshly pressed if you continue to use other people’s blogs solely as an opportunity to drive people to your own. At least leave a comment here that has some value beyond: “Oh I wish people would visit my blog.” Your strategy is transparent, nakedly ambitious and without value.

  10. Janis La Couvée November 1, 2010 at 7:55 am #

    Congratulations on being Freshly Pressed!

    Thanks for the informative Yellow Pages post, and for the record – I do occasionally use the printed version.

    We are entering challenging times for advertisers – as we have often discussed here, not everyone has a computer, smart phone or easy access to one. It’s not always a smart decision to abandon print.

  11. dougbrowncreative November 1, 2010 at 8:25 am #

    Thanks Janis! I use the pages too and I suspect many people still have them lurking around, just as with the White Pages. Old habits die hard. I suspect it would be catastrophic for the YellowPages to abandon their printed book at this time. I could see them moving towards a model of delivery on demand.

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