Getting the most out of our guests.

1 Nov

Victoria is a beautiful town. Everybody knows that.  But it’s tough to keep good talent and clients here on the Island.

> We’re a large town, rather than a small city. It can be a hard place to break into.

> We’re on an Island, so we’re isolated and not always easy or quick to get to.

> We’ve got a dominant market across the Strait that sucks a lot of the good talent away from here, not to mention the attention of businesses.

I can think of 3 businesses that went to Vancouver to get an ad agency in the past 6 months in the belief that things must be better over there.

All this means that we have to work harder to keep local business where it belongs: on the Island.

One of our strategies at Copeland is to bring the best speakers and teachers we can find to Victoria, squeeze them dry while they’re here and then share their empty husks with the market here before they fly off.

In August, we brought author and ad agency revolutionary Tim Williams up from Salt Lake City.  He participated in a Booze and Schmooze at our offices the night before his seminar.

On Wednesday and Thursday of this week, Social Media consultant Jay Baer will be in Victoria to speak to Copeland and other Western Canada ad agencies we’ve invited to join us.

Immediately after the full-day Wednesday session, he’ll be meeting Victoria’s social media community at a Tweetup in his honour.

Jay being here will push our social media smarts up. Not just Copeland’s but the larger community’s as well.

We look forward to sharing his insights with you. After we’ve loaded his empty husk on a plane back home.


13 Responses to “Getting the most out of our guests.”

  1. Amy November 1, 2010 at 10:36 am #

    Organisms are forced to evolve creative solutions on an island due to diminished resources. Seems it’s the same for business.

  2. dougbrowncreative November 1, 2010 at 11:08 am #

    Spot on Amy! We are very much like amoebas or dung beetles.

  3. Amy November 1, 2010 at 11:19 am #

    Well, I would have chosen finches or iguanas, but you know your company better than I do.

  4. dougbrowncreative November 1, 2010 at 11:21 am #

    We may be a little less evolved than our blog would lead you to believe…

  5. mike fromowitz November 1, 2010 at 11:30 am #

    Bringing speakers in is smart thinking. Those mentioned will get the juices flowing.
    I learned a good lesson once by taking a chance and bringing a speaker to our ad agency conference a number of years back. Rather than bringing yet another advertising guru to the podium, I brought in Kurt Vonnegut to speak. After all, he was a creative individual and he connected with everyone. Perhaps a good idea would be to bring people in that talk about ‘creativity” and not general subjects usually hit on by those in ‘our’ business. It really gets the juices going.

  6. dougbrowncreative November 1, 2010 at 11:33 am #

    Great suggestion Mike. We were talking in the creative department the other day about our next speaker and we want to bring someone in who sets off a little bomb. In no way does that have to be an ad guru.

  7. Janis La Couvée November 1, 2010 at 11:42 am #

    A huge thank you to Copeland (and you) for including the larger social media community in events with Jay Baer. It’s a privilege to take part.

  8. dougbrowncreative November 1, 2010 at 11:53 am #

    Social media is all about inclusiveness, isn’t it Janis. It would have been against the nature of the beast not to ask Jay to meet the gang. Looking forward to speaking with you on Wednesday. Thanks for your continued support of Copeland through your frequent and valuable comments here.

  9. westcoastthoughts November 1, 2010 at 12:29 pm #

    You said three businesses went to Van to do their business. That begs the question “Why”.

    They either did’nt find what they were looking for in Victoria since if they had they might have stayed or ……

  10. dougbrowncreative November 1, 2010 at 1:33 pm #

    Westcoasthoughts, I am interested in the or…. part of your comment. My guess is that we lose out on business here because Victoria agencies are small, which leads to the perception that we can’t think big. I can say with confidence that two of the businesses had this mindset. As for the third, maybe they found the skills lacking here. Which is really what the post is all about: how can we keep up with bigger markets? Thanks for the comment.

  11. westcoastthoughts November 1, 2010 at 6:20 pm #

    it’s time that Copeland Communications start looking at expanding and not just sit on the island hoping business comes to them because your local.

  12. dougbrowncreative November 1, 2010 at 7:01 pm #

    Well thanks for the advice westcoastthoughts, but our current client base has expanded in the past year and a half to include a national chain (Connect Hearing), provincial service providers BC Ferries and Pacific Coach Lines, plus businesses based in Vancouver, Seattle, Manitoba and Ontario. We are far from sitting on our cans hoping local businesses come to us.

    Do we continue to find there are local businesses we would love to work with? We sure do. It’s a big market here with a lot of great opportunities.

  13. westcoastthoughts November 1, 2010 at 7:26 pm #

    Well I guess I should remove the preverbial shoe from my mouth.

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