Victoria is a beautiful town. Everybody knows that. But it’s tough to keep good talent and clients here on the Island.
> We’re a large town, rather than a small city. It can be a hard place to break into.
> We’re on an Island, so we’re isolated and not always easy or quick to get to.
> We’ve got a dominant market across the Strait that sucks a lot of the good talent away from here, not to mention the attention of businesses.
I can think of 3 businesses that went to Vancouver to get an ad agency in the past 6 months in the belief that things must be better over there.
All this means that we have to work harder to keep local business where it belongs: on the Island.
One of our strategies at Copeland is to bring the best speakers and teachers we can find to Victoria, squeeze them dry while they’re here and then share their empty husks with the market here before they fly off.
In August, we brought author and ad agency revolutionary Tim Williams up from Salt Lake City. He participated in a Booze and Schmooze at our offices the night before his seminar.
On Wednesday and Thursday of this week, Social Media consultant Jay Baer will be in Victoria to speak to Copeland and other Western Canada ad agencies we’ve invited to join us.
Immediately after the full-day Wednesday session, he’ll be meeting Victoria’s social media community at a Tweetup in his honour.
Jay being here will push our social media smarts up. Not just Copeland’s but the larger community’s as well.
We look forward to sharing his insights with you. After we’ve loaded his empty husk on a plane back home.