In survey after survey, the reasons why people feel bonded to their place of work – and ad agencies are no different – come back to how well they feel appreciated. Salaries usually snuggle down the list in 3rd or 4th.
Businesses need to acknowledge and incentivize star performance in different ways.
Every Monday at Copeland, the Rock Star of the Week Award (the Ukulele on the left) is pressed into the hands of someone identified by the previous week’s winner as having most gone the extra mile.
There is no cash with this, just cache.
It’s rarely given for doing great things for our clients. Most often it acknowledges how that individual pitched in to help a teammate. It builds team spirit and provides a good positive opening punt to the week.
What does your company do?