Recognize the rock stars in your business to keep them

16 Nov

In survey after survey, the reasons why people feel bonded to their place of work – and ad agencies are no different – come back to how well they feel appreciated. Salaries usually snuggle down the list in 3rd or 4th.

Businesses need to acknowledge and incentivize star performance in different ways.

Sometimes it’s a beer or glass of wine offered up as thanks at the end of a busy day. (Hey, we’re an ad agency, not a Scientology Chapter). At other times it’s public recognition.

Every Monday at Copeland, the Rock Star of the Week Award (the Ukulele on the left)  is pressed into the hands of someone identified by the previous week’s winner as having most gone the extra mile.

There is no cash with this, just cache.

It’s rarely given for doing great things for our clients. Most often it acknowledges how that individual pitched in to help a teammate. It builds team spirit and provides a good positive opening punt to the week.

What does your company do?


2 Responses to “Recognize the rock stars in your business to keep them”

  1. designingrenee November 19, 2010 at 12:05 pm #

    I’m not with a company at the moment, but a memorable one was Audience Communications and Events in Toronto. At the end of the week, ’round 4pm, we’d gather in the meeting room with wine, beer, and munchies, talk shop, and let off a bit of steam. Everyone looked forward to it, and it always meant a good start to the weekend. It was a small enough team (about 12 people), so it felt intimate enough without being clicky or uncomfortable in any way. Loved those “meetings”.

  2. dougbrowncreative November 19, 2010 at 12:38 pm #

    We used to do that too here Renee – and we used to invite select clients to come and join us. We just got busier and fewer people could actually stop work at 4 to start having fun. Our Tartan friends bought an antique wagon when they moved in and they fill that up with beer and visit everyone in their office Friday afternoon. Which is a nice touch.

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