You’re looking for an agency to build your business, and after a review of several you choose us.
Presumably the right agency brings a combination of good people, strong ideas, compelling success stories – at a price you can afford.
Pop the champagne.
Next thing we know you’re constantly asking us to revise our estimates down to be the lowest cost provider. Because, we are told, there are other cheaper options out there.
An agency like Copeland is not the lowest cost provider in the market, nor do we position ourselves as one. There ARE cheaper options. Your neighbour’s son CAN do your website for less. Your niece is also no doubt a terrific graphic designer.
But you didn’t hire us for our prices. You hired us because you have aggressive goals and you want us to build your business.
And when we do, we want to build our own in the process. We want to be profitable, just like you do. That seems a dirty word sometimes.
This is the best argument I can think of for performance-based compensation arrangements, which we embrace.
Otherwise, you get what you pay for.
(Image from PRNewsFoto/CareerBuilder.com)