Now adults are learning that lesson all over again through social content. Any marketing you put on the Internet these days has to be designed not just to be viewed, but to be shared.
Since shared content comes from, theoretically, people you know and like, the engagement level with that content goes way up. Which is precisely what businesses want.
I came across this dead-on article by Dan Greenberg on Forbes.com today, which expresses what I wanted to blog about far more compellingly than I can.
It touches on several critical points for creating buzz online: the authenticity of shared content that pushed content can never match; the need to target key influencers as catalysts in the process.
It’s an excellent read. Thought I’d share it.