That is very good news for businesses.
If you’re monitoring key words, you can pick up on some of the conversations and respond.
Better than that, you can demonstrate your genuine human touch – which is the real opportunity in social media – by gifting or rewarding people randomly.
Imagine you are Sleep Country and someone has just tweeted about what a terrible night’s sleep they had. You pick this up through one of the many social media listening sites (here are a few: Social Mention, search.twitter, Addict-o-Matic) and respond with a discount, a value-add or a giveaway.
Sorry to hear it Doug! Come and see me today. I’ll find you a mattress that will end those nagging aches. And throw in 2 free pillows!
With our economies still under siege, businesses have to take whatever opportunities they can do create brand awareness, trial or loyalty.
Here’s your chance to show how well you understand what’s happening on the customer side of the fence and create some positive buzz.