There’s been a lot of buzz online about the presence of formaldehyde as an ingredient in Magic Erasers. So I did a Google search to see just how pervasive this gossip is. Impressive.
I was prepared to believe the chatter, and I’d heard it spread around recently through word of mouth:
“Oh my god, you don’t still USE those do you? You have a child!”
So I did some digging and discovered that the real dirt on Magic Erasers comes from walls and stovetops after all. The formaldehyde ingredient is actually formaldehyde-melamine-sodium-bisulfite copolymer. Which I know you’ll be relieved to hear.
Read this inflammatory consumer blog post and the coolly executed response from Proctor and Gamble.
Good example of a business paying attention to the right things.
Man, they HAVE to.