How P&G cleans up online gossip

3 Dec

Magic Erasers: phenomenal for cleaning stubborn stains and poisoning everyone in your home, right?

There’s been a lot of buzz online about the presence of formaldehyde as an ingredient in Magic Erasers. So I did a Google search to see just how pervasive this gossip is. Impressive.

I was prepared to believe the chatter, and I’d heard it spread around recently through word of mouth:

“Oh my god, you don’t still USE those do you? You have a child!”

So I did some digging and discovered that the real dirt on Magic Erasers comes from walls and stovetops after all. The formaldehyde ingredient is actually formaldehyde-melamine-sodium-bisulfite copolymer. Which I know you’ll be relieved to hear.

Read this inflammatory consumer blog post and the coolly executed response from Proctor and Gamble.

Good example of a business paying attention to the right things.

Man, they HAVE to.


10 Responses to “How P&G cleans up online gossip”

  1. Eden December 3, 2010 at 3:07 pm #

    Oh the composure! I love the comparison using sodium chloride, perfectly articulated.

  2. dougbrowncreative December 3, 2010 at 3:43 pm #

    Yup I agree Eden. The tonality was just right. Imagine the disaster if the P&G rep had come in swinging. Thanks for the comment.

  3. variedthinking December 3, 2010 at 4:06 pm #

    We never see the ingredients listed on cigarettes but we keep smoking them and there are I suspect a lot more harmful chemicals in them than P&G’s Magic Erasers or other household cleaners, but regardless of what companies produce that might have this !@#$%^ in them (I’m mellow flavour today) we’ll keep using them only because we have been lead to believe that this !@#$%^ is going to make us cleaner.

  4. dougbrowncreative December 3, 2010 at 4:14 pm #

    I know but they’re excellent at getting kids’ footprints off the ceiling.

  5. variedthinking December 3, 2010 at 4:28 pm #

    Are you sure it’s not pigs tracks and you were pretending to be SUPER PIG and figured it would better if you blamed your kid.

  6. dougbrowncreative December 3, 2010 at 4:30 pm #

    No, I remember throwing her up to the ceiling. They’re her footprints.

  7. andmerson December 3, 2010 at 4:33 pm #

    1. I do remember sitting in the office with you only a couple days ago and exclaiming to you the horror of the magic eraser. And yet, even after reading P&G’s well scripted and poised response I don’t think I would be able to go buy one. The negative buzz around the product has tainted my perspective.
    But, I wonder if their message helped you? As a consumer of the product, did their response make you feel more confident? Will you continue to buy them? I completely agree from a business stand-point they are doing the right thing but i am curious if from a consumer stand-point it’s working.

  8. variedthinking December 3, 2010 at 4:35 pm #

    How long long was she stuck to the ceiling?

  9. dougbrowncreative December 3, 2010 at 4:37 pm #

    > Oh it worked wonders on me Andrea. I am serving them with chips tonight for dinner.

    > Well, I’ll let you know when she comes unstuck.

  10. variedthinking December 3, 2010 at 4:47 pm #

    Then how do you know that there are foot prints on the ceiling if she is still stuck up there unless you used the new and improved but never tested super duper adhesive that contains no new chemicals that we haven’t used before but should be applied to the bottom of shoes with rubber gloves in a well-ventilated room. NOTE: This product is safe if used as directed. Caution: Might leave unremovable stains on your ceiling after use.

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