Virginia Greene’s brilliant life

3 Dec

When Virginia Greene walked into a room – doesn’t matter who was in the room – heads turned and attentions focused.

When she spoke to you, you were left with a conflicting sense of both your own intellectual inferiority and an awakening to your potential. She inspired by being remarkable.

A role model for hundreds of men and women across BC, Virginia lost her battle with ovarian cancer yesterday.

I am one of those hundreds of people she provided wisdom, counsel and stimulation to during my years working for her in Vancouver.

Co-founder of Go Direct Marketing (later JWT/RMG Connect) and former Deputy Minister in Gordon Campbell’s government, Virginia was a business leader. But she was much more: A mom, a rebel, a guide, a humanitarian, a catalyst, a scrapper.

She had a bawdy sense of humour and a shit-kicking attitude to life.

I would say she is the most unforgettable leader I have ever met.

It’s a sad day for all of us who knew her, learned from her and were exposed to her brilliance.

It’s also a day to be grateful for Virginia Greene.


12 Responses to “Virginia Greene’s brilliant life”

  1. amy joseph December 3, 2010 at 2:54 pm #


  2. Wendy Mitchell December 3, 2010 at 3:30 pm #

    So grateful

  3. designingrenee December 3, 2010 at 4:32 pm #

    Since you posted this, I went and read online about her. She clearly set an incredible example. Carried the Olympic Torch the day before her chemo. A real force of nature, clearly.

    Cancer upsets me very much, having lost a number of family members to it. But examples such as Ms. Greene’s gives me something to think about in terms of how to respond. I want to be a scrapper just like her, in all aspects.

    Your tribute to her makes me wish I was around here years ago to have met her first-hand.

  4. Brad Moore December 3, 2010 at 5:50 pm #

    Nicely said, Doug. Virginia was a wonderful woman.

  5. Tanya Gebhardt December 3, 2010 at 7:27 pm #

    Well said. She will be very missed.

  6. Lynne DeCew December 3, 2010 at 11:29 pm #

    Even though I didn’t know her well, I knew she was remarkable. Thanks, Doug – for a touching and very apt tribute to Virginia.

  7. Melissa Davis December 3, 2010 at 11:51 pm #

    I’ll remember her as an incredible synthesis of chutzpah and grace. RIP.

  8. Reg December 5, 2010 at 3:10 pm #

    Fine and fitting words, Doug — such a light, such a force of nature. Virginia would get you laughing raucously one minute, level the room the next with a word or a phrase, and then cry openly and without shame the next. She wore her heart on her sleeve, but never missed a beat with her razor-sharp business acumen, while still maintaining a deep humanity and verve. I am sad today, but I am glad her pain has ended, and I believe the universe has and will absorb her light and send it back out in myriad ways to us all.

  9. dougbrowncreative December 7, 2010 at 5:54 pm #

    Virginia’s team at Go Direct from the late 90’s to 2004 will gather at the Fairmont Hotel Vancouver after her service on Friday this week to remember the woman we all loved and admired so much. Or, as Reg so eloquently put it, to fill ourselves once again with her light.

  10. Darlene Koroneos December 11, 2010 at 11:47 am #

    A beautiful tribute to her Doug. Virginia has guided us in her life and will continue to do so from beyond. She will continue to make a difference through those she touched, and will be so deeply missed in this world.

  11. Jerome Mens December 28, 2010 at 10:26 am #

    Well said Doug. I just heard yesterday of Virginia’s passing and was really moved and saddened by her loss. She inspired a lot of people, myself included. She was extraordinary in so many ways. I will never forget how kind and generous she was many years ago when I struggled with my own health. I am sorry I was not able to be there when the Go Direct team met after her service.

  12. dougbrowncreative December 29, 2010 at 10:09 am #

    I’m sorry we didn’t see you at the service Jerome. It was unforgettable. Not just the content but having so many of our team back together. This is something Virginia would have been pleased to see. We all went down to the bar afterward and toasted the woman who gave us so much and never asked anything back except honesty and hardwork. Good to hear from you Jerome.

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