The graphic design world is abuzz with cries of plagiarism as the organizers of the Rio 2016 Olympics Games have revealed their new logo.
Critics immediately panned the effort as unmistakably similar to the Telluride Foundation, a non-profit out of Colorado that is chaired by former Iraq ass-kicker “Stormin” Norman Schwarzkopf.
Judge for yourself. Here is the Rio logo, which rather neatly spells out the word RIO in the intersecting human forms.
And here is the Telluride Foundation’s logo.
This second one immediately made me, and apparently millions of others, think of that irritating and much-loved Matisse painting, “The Dance”. So methinks the Telluride Foundation’s protest will be somewhat muted.
My opinion is that the Rio logo is not a rip-off. The graphic designer may have been aware of the Telluride logo but changed it enough to make it something new.
My criticism is that it doesn’t say enough about the energy of Brazil. Unfortunately, to its detriment, it IS a bit too much like the Matisse painting: a bunch of naked stoners playing ring-around-the-rosey.
On a more positive note, it’s certainly a cut about the London 2012 logo, which looks like Lisa Simpson giving head.