18 Responses to “Is the Rio 2016 Olympic logo a rip-off?”

  1. Heidi January 5, 2011 at 6:31 am #

    Rio logo looks like a pacifier to me, read what you will into that.

  2. dougbrowncreative January 5, 2011 at 6:35 am #

    Heidi I can see that image now. Are you suggesting corrupt IOC officials from all over the world taking their turn to suck on the giant Olympic pacifier??

  3. Amy January 5, 2011 at 7:30 am #

    Ever since someone pointed out the “hidden” image in the London logo, I can’t un-see it. I can’t even tell that the shapes are supposed to be numbers anymore. They have damaged my psyche.
    For this reason alone, I welcome the Rio logo, rip-off or not.

  4. dougbrowncreative January 5, 2011 at 7:45 am #

    It’s just like the arrow in the Fed Ex logo. If it was penis-shaped. For further amusing sexually-undertoned logos, I direct you to:

  5. Amy J January 5, 2011 at 10:32 am #

    Thanks for the logo update. Hadn’t seen the London one yet. Can’t get away from the Never Mind the Bollocks album cover colours either, I see. That’s too bad. Seems like a reach to me and one that reaches into a very brief moment of their musical history that is long forgotten to most outsiders.

    I like the Rio logo. Off to your suggested logos that suck site.


  6. Scribbler9 January 5, 2011 at 10:40 am #

    I like the Rio logo, but I believe it all falls under the ‘nothing new under the sun’ concept. A friend of mine in music used to say, “Steal from me, you steal twice.” Heck, just take a look at what’s playing on the radio (either remakes or it all sounds the same), television and movies (let’s redo….) and of course, fashion.

    Which brings to mind a question: of all the fashions that cycle and recycle again, how come the poodle skirt hasn’t made a reappearance!


  7. dougbrowncreative January 5, 2011 at 11:12 am #

    > Amy I have no idea what you’re on about with the Sex Pistols reference but I will defend to the death your right to point it out.

    > Scribbler, I don’t think it will polarize people like the London 2012 logo does. It’s a typical Olympic logo – straight down the middle and covering all the bases. Thanks for the comment. Going to change out of the poodle skirt now.

  8. Leandy January 5, 2011 at 11:30 am #

    Oh Doug, you have ruined the 2012 Olympics for me! As for Rio, I think the logo is beautiful in an everyone-will-like-it kind of way. Reminds me of a Monet painting, an Elton John ballad or the number 8 — all warm & innocuous colours, chords and curves. (Now that I think of it, it’s pretty much the antithesis of the London logo.) And yes, it totally looks like a pacifier too, which makes it attractive on a primal level. Funny, I don’t like the Telluride “heart” logo at all and find it quite different from the Rio. The Telluride one reminds me of those tacky New Mexico-style ceramic sculptures of people dancing in a circle… the ones you put a candle in the middle of!

  9. dougbrowncreative January 5, 2011 at 11:52 am #

    Leanne I am so sorry I wrecked the 2012 logo for you. Someone once told me that the old Molson Golden logo (remember that?) was a seal blowing a lion and I always bought it for that reason thereafter. I think these things are designed on an unconscious level. A sort of subliminal seduction or media sexploitation, to quote Wilson Brian Key. My guess is the London 2012 designer had a secret sick fantasy, somewhere deep in the recesses of his subconscious, for Lisa Simpson.

  10. janine.theobald@gmail.com January 5, 2011 at 1:08 pm #

    one handed typing as i eat lunch…i really like the logo, unique & appropriate – london on the other hand, wtf were they thinking?

  11. dougbrowncreative January 5, 2011 at 1:15 pm #

    I guess they were thinking that something that moved people to spit up their lunch salad and ask wtf was better than doing what was merely appropriate. I don’t knock the London designers, because I like stuff that shakes it up a bit. My guess is the Opening Ceremonies are going to be out-of-this-world different. Leave it to the Brits. Thanks Janine.

  12. Leandy January 5, 2011 at 1:34 pm #

    As they were yanking those poor Chilean miners out of the abyss last year, the country’s leader went on and on and on and on about how the spirit of the great country of Chile made their rescue possible (rather than, say, lots of thinking and drilling). It struck me that he was using his time on the world stage to relentlessly build his country’s brand (not a dumb thing). I imagine that the 2012 logo is a big part of the near-bankrupt-and-not-doing-well-on-many-fronts UK’s aim to rebrand itself as hip, edgy, bold and futuristic. What do you think?

  13. dougbrowncreative January 5, 2011 at 2:23 pm #

    Leanne, agreed. The mandate for the 2012 London Games is to be all those things. Hey, if you’re going to spend $200 billion pounds on a sports event, there has to be something in it for you other than the pins.

  14. Gary Marlowe January 5, 2011 at 2:51 pm #

    What everyone has missed is the biggest story surrounding the 2016 logo. The Telluride Foundation’s logo may be very similar, but in fact it itself is a rip off of another logo…one that dates back to 2004. Amazingly, that logo was for a carnival in…you guessed it…Brasil

    Take a look at it here http://bit.ly/fiYBtG

  15. dougbrowncreative January 5, 2011 at 2:59 pm #

    WOW! Gary that is a real find. Thank you very much – and you are dead right. The Brazilians ripped off the Americans who ripped off the Brazilians who ripped off the French guy who painted stoned nudists. What a web.

  16. Dorothy S. Trixy January 8, 2011 at 8:27 am #

    What’s all the fuss about this issue? Although there are a couple characteristics that look similar, you can’t say that the entire logo has been copied. If we were to go by this principle than 40-50% of the cars in the world are copied from previous designs. Same thing applicable for mobile phone designs and others as well. If you want to see a copy/pasted logo, take a closer look at the 4th photo on this link: http://www.riofortourists.com/the-truth-behind-rio-2016-olympics-logo/

  17. dougbrowncreative January 8, 2011 at 8:51 am #

    This comment makes total sense. And we both arrived at the same conclusion re: the 4th photo in your link. It’s the same as in comment 14 here. Thanks for your thoughts!

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