Pull your head out of your ads

16 Jan

There’s a section in most advertising Creative Briefs that asks the question: How do we want our customers to react to the advertising?

You get a lot of poorly considered responses such as;

> This product is superior to other products in the category!

> I will have to run out and get this newly formulated product now.

> I love the new packaging! More reason to buy!

Now there is a site that offers up some funny examples of Things Real People Don’t Say About Advertising.

It’s a site that businesses and their ad agencies should take seriously.

As long as we continue to fool ourselves that shampooers get virtually orgasmic while they use our products, or that spouses high-five in the kitchen when we introduce a new cheese slice package design, we will continue to make a case for consumer-generated content.


11 Responses to “Pull your head out of your ads”

  1. Brad January 16, 2011 at 11:55 am #

    Started following their site on Tumblr a few days ago. Hilarious stuff, but definitely something to take seriously. My favourites are the ones with the people looking very concentrated, like #2.

  2. Doug Brown January 16, 2011 at 5:49 pm #

    There is still too much self-interested marketing speak going on Brad but funny piss-takes like this help keep everyone real. A personal pet peeve of mine!

  3. Mario Parise January 17, 2011 at 6:42 am #

    This is great. Not just funny, but for the most part spot on. My only concern is why you chose THOSE images for your post.

    Surely the following are drastically better:



    (The look on that lady’s face is priceless.)

  4. dougbrowncreative January 17, 2011 at 7:09 am #

    I certainly understand your concerns Mario. In my defence I would only say that we never, ever use the word FUCK in the Copeland blog. And while the look on the lady’s face may be priceless, I can’t help feel that the more subtle ads I included suggest a slightly less obvious sense of humour that would appeal to sophisticated ad agency folk. But I was wrong. 😉

  5. Louisa January 17, 2011 at 7:58 am #

    What are you people talking about?

  6. dougbrowncreative January 17, 2011 at 8:54 am #

    Louisa thank you for making the point of the site clear – far more simply and elegantly than I was able to.

  7. dougbrowncreative January 17, 2011 at 9:13 am #

    Hey Mario – is this one we can both agree on? http://tpdsaa.tumblr.com/post/2724755436/submitted-by-tomheg

  8. lindsmaloney January 17, 2011 at 4:22 pm #

    Doug, that’s definitely the winner.

    Mario, the ‘Cool! A banner ad!’ lady is my close second. These are great.

  9. Ross Simmonds January 20, 2011 at 8:50 am #

    This has epic written all over it.

  10. Mario Parise January 20, 2011 at 9:39 am #

    Sophisti-what now? Don’t be getting all fancy on me now.

    I accept the kitchen roll submission… it’s damn funny.

    (K, back to pretending like I’m an adult and a professional.)

  11. dougbrowncreative January 20, 2011 at 9:46 am #

    Mario we don’t have to pretend we are adults. We work in advertising!

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