In a nutshell, apps on smart phones are able to read these black and white codes, allowing virtually any traditional form of marketing to easily become a launch pad for a multimedia experience. And it’s all trackable.
That makes the QR code a potent little trojan horse.
> A bottle of wine with a QR code can allow instant access to a video that explains the history of the wine, the winery and the journey of the grape.
> A business card with a QR code can link back to a website, a YouTube video or an about.me profile.
> Outdoor billboards can take you to contest web pages.
> Press ads can take you directly to online sources, where you can share the content on blogs, Twitter, Facebook etc. How’s that for pumping some lifeblood into newspapers.
The list goes on:
> Cinemas can use the codes on movie posters to link to reviews.
> Restaurants can post diners’ comments.
> Street signs can lead you to Google maps for the neighbourhood.
Amazing technology, far from fully exploited. What would you add to the list?
Need a free QR code reader app for your phone? Try this one: