No doubt there are businesses thriving on helping people get on Twitter.
I have come to consider this to be taking advantage of the situation.
New users either want to learn this stuff or they don’t. If they don’t, they’re not the right people to be doing it. If they do, everything they could possibly need to know is freely available online or in published books. That’s how I learned. Probably how you learned too.
Getting started, establishing strategies, monitoring, self-promoting, HootSuite, Tweetdeck, best practices…it’s all out there. The only investment is their time.
We’ll point our clients in the direction of these resources and encourage them to learn it on their own. They may argue they don’t have the time, but then we think they should pass the torch to someone who does, rather than pay a shitload of money to an outsider who already gets it to mentor them. There’s no better way to feel confident about it than learning it yourself.
Twitter is not really for some elite to understand and share.
It’s the other way around – it’s for dummies like me.